色色研究所

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色色研究所

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Bill Brassington

Bill Brassington

Director of Sales - Western Canada聽

bill@caprogram.ca
With a career spanning decades in the automotive industry, Bill Brassington is a respected business development leader known for his unwavering commitment to excellence, integrity, and community service.

As a senior professional with deep expertise in finance, F&I products, and ancillary solutions, Bill has built a reputation for delivering meaningful value to dealers while ensuring customers receive the protection and peace of mind they deserve through the 色色研究所.

Bill鈥檚 career began on the sales floor, he then took on dealership management roles, while he pursued his post-secondary education, giving him a firsthand understanding of dealership operations and customer needs. He later transitioned into the finance and ancillary products space, where he built a highly successful career focused on driving customer satisfaction, operational excellence, and sustainable revenue growth across automotive, RV, and motorsports dealerships.

A proven leader, Bill has led high-performing national business development teams for a leading F&I product provider, spearheading initiatives that delivered exceptional results and industry recognition. His leadership philosophy is grounded in accountability, service excellence, and long-term partnerships鈥攑rinciples that have earned him numerous awards and the trust of dealer partners nationwide.

Beyond his professional achievements, Bill is deeply committed to community service. A lifelong volunteer, he was elected as a public school Board of Education Trustee in 2018, where he has served tirelessly for the last 8 years to advocate for students, families, and public education. In recognition of his impact and leadership, Bill was awarded the Queen鈥檚 Platinum Jubilee Award in 2022 for outstanding community contributions.

At 色色研究所, Bill brings together decades of industry experience, principled leadership, and a service-first mindset to help dealers protect their customers and strengthen their businesses. He continues to lead by example鈥攂uilding trust, creating value, and supporting both clients and communities with integrity.

Connect with Bill to learn how 色色研究所 delivers the experience you deserve.